Drone-minded readers would doubtless take into consideration the Drone Racing League as a sports activities firm. However for the remainder of the world, the corporate well-known for placing on highly-produced drone races is being perceived largely as a sports activities firm. And among the finest sports activities corporations, at that.
Enterprise media journal Quick Firm this month introduced the winners of its prestigious annual listing of the World’s 10 Most Progressive Sports activities Firms for 2022. And Drone Racing League is likely one of the 10 sports activities corporations on the listing.
The listing is primarily made up of corporations that seemingly advance extra conventional sports activities. For instance, Surfline is a wave forecasting and surf report service. Golftec brings state-of-the-art analytics to weekend duffers. Abbott designs glucose displays designed for all types of athletes to assist higher gauge and keep optimum glucose ranges.
However maybe refreshingly, Drone Racing League is a monumental addition to the Quick Firm listing in that it has successfully created a brand new sport, totally. So why did Drone Racing League handle to make the reduce amongst corporations extra aligned with conventional sports activities?
Quick Firm spelled out a number of causes:
- Launch of its first 5G-enabled racing drone in partnership with T-Cellular: In August 2021, DRL introduced the launch of its first-ever 5G DRL racing drone dubbed Magenta, which is likely one of the first racing drones on the earth to have an embedded 5G module able to stay streaming video on to the web through T-Cellular’s 5G wi-fi community.
- Reworking DRL into the primary aerial sport followers can wager on: DRL has gone to nice lengths to deliver drone racing to the plenty, together with by creating a singular partnership with Genius Sports activities and DraftKings in early 2021 so as to add sports activities betting in some states.
- Spectacular development: DRL claims its races reached 250 million households in over 140 markets worldwide throughout the 2021-2022 sequence, greater than doubling its broadcast attain from the prior season. Its episodes air throughout a dozen sports activities networks together with NBC, ESPN, Sky and Fox. And it’s not simply TV. Its TikTok fanbase grew over 400% over the previous 12 months.
And that’s not all that DRL has finished of be aware over the previous 12 months. On the finish of 2021, a Drone Racing League cell sport launched free of charge on the iOS and Android app shops. And in the beginning of 2022, it hosted an epic, stay race on the Las Vegas strip.
Moreover of be aware: DRL and the NBA are the one two leagues honored in Quick Firm’s listing of progressive sports activities corporations.